An Automated Deduplication Engine to spot duplicate users
Leading Sports Association eliminates duplicate users
Challenge Faced
The client had a social media platform dedicated to sports where they had gathered the personal information of users as well as collected information on the user's relationship with the other users of the platform. The client wanted to:
- Maintain the authenticity of users and ensure that their users do not create duplicate accounts by providing different personal credentials such as email id, phone number, name, or address.
The Brainvaulttech Solution:
- A tech solution with a rule engine that verified hundreds of data points and executed hundreds of rules to determine and verify if a new user signing up on the platform is an existing user or not.
- The rule engine gave a simple outcome: No Duplicate, Confirmed Duplicate or Potential Duplicate.
- Technologies used: Node Backend using Typescript.
The Benefits:
- The rule engine functioned with 100% accuracy,
- The client could now verify and validate whether a new user was a new one.